Learn How Our Search Engine Optimization (SEO) Experts can Craft a Strategy for Bing and Yahoo
Once upon a time, not so long ago, there used to be three major search engines, Google, Yahoo and Microsoft’s search engine (now known as Bing). Then, both Yahoo and Microsoft were facing an uphill battle in competing with the juggernaut that Google had become, so Bing and Yahoo decided to join forces, and eventually, became one engine. While Yahoo and Bing are both separate entities, also focusing on their web portals to differentiate them from their competition, now when you do searches on Yahoo, these searches are actually powered by Microsoft’s Bing.
While most people concerned with Search Engine Optimization (SEO) want to focus on Google, they should not completely ignore Bing/Yahoo for more search engine traffic. While Google has the majority of searches, Bing/Yahoo gets a moderate amount of search engine traffic, making them a viable target for your SEO efforts..
This means that, again, as part of best practices mentioned in other articles here , good content should be written that’s meant for the user rather than the search engine. This means that the content should be well-written, readable and comprehensible, rather than just a series of key phrases stuffed together in one big block of content as has been done in the past as a Black Hat SEO technique.
While Bing/Yahoo aren’t the top dog in regards to search engines, that doesn’t mean they should be ignored entirely in one’s SEO strategy. Keeping these engines in mind will help craft a well-rounded SEO strategy that will help you excel in all of the engines.
Be sure you are covering all of your bases by calling us, at 180Fusion, today!