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SEO Strategy

Our SEO Process

180fusion provides a systematic approach that is a detailed 4-phase process, which delivers proven results for our clients. We will fully optimize and make recommendations, as it relates to search engine optimization and conversions.

SEO Process

Phase 1: Discovery

  • Analysis of existing website structure and frequency of indexing from Google
  • Current page rank, age of domain and length of time domain is registered
  • Evaluation of inbound link popularity and internal linking
  • Analysis of meta tags, h1 tags and content being viewed by Google
  • Current website traffic and keywords which drive that traffic
  • Competitors in primary keyword verticals
  • Frequency at which content is added/updated
  • Discover dynamic pages and improper URL names
  • Current Rankings

Phase 2: Analysis

  • Review prime keywords and develop a list of keywords which will be focused on within the campaign based on popularity of search and relevancy to website
  • Review specific changes that are needed to the structure of the website itself. (Site map, meta/h1 tags, header tags, etc.)
  • Determine the overall need for additional content on the website and how detailed and involved this content will need to be.
  • Review potential opportunities to build inbound links through other targeted websites.
  • Development of Action Plan.

Phase 3: Implementation

  • Initial Strategy Meeting with client.
  • Assigned to Account Manager
  • Finalization of primary keywords to focus upon
  • On-site changes including adjustments of meta-tags, h1 tags and site maps
  • Launch inbound link acquisition campaign to build inbound links that focuses on quality, high value links directly related to the content of the client’s site.
  • Creation of targeted articles, article distributions bylined articles, and/or press releases contingent upon necessity
  • Directory submissions to reputable directories

Phase 4: Management

  • Once your campaign is “live” we will provide ongoing updates through Initial, Onsite Optimization Reports and Bi-Weekly Ranking Reports.
  • Your Account Manager will be available to discuss your campaign at any point should a question should arise.
  • A follow-up monthly call will take place in which results from the prior month are discussed and the “Action Plan” for the next month is reviewed.
  • Continuous building of the inbound link acquisition campaign to build inbound links that focuses on quality, high value links directly related to the content of the client’s site.
  • Continuous creation targeted articles, article distributions bylined articles, and/or press releases contingent upon necessity
  • Directory submissions to reputable directories
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