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Search Engine Optimization (SEO) Services Questions and Answers

  • Q. What is SEO?
    • SEO stands for Search Engine Optimization. It is a series of technical marketing techniques used to improve a web site’s rankings in search engines like Google. Identifying good keywords, developing quality links, code validation and content markup are central to SEO.
  • Q. What is Organic SEO?
    • Organic SEO (Search Engine Optimization) is a way of optimizing a website to achieve natural search engine rankings with one or more key phrases. Organic SEO rankings are displayed on left hand side of the Google Search Result page.
  • Q. What is a Keyword?
    • A keyword is a specific term which defines your business/service, product or profession. A keyword is a word which we target to optimize in search engines to bring top rankings results for a website.
  • Q. How to choose the best keywords?
    • A keyword which specifically targets your business customer or invites convertible traffic to your website is the best keyword. For a used car seller the best keywords are: Used cars for sale in region, used cars seller region. You can use multiple keyword research tools such as Google adwords keyword tool. You can also send us your business description, website and target market and we will provide you the best list of keywords.
  • Q. What is a Keyword Theme?
    • A keyword theme is choosing keywords with the same theme or subject for example; a website sells used cars so we suggest to choose the same themed keywords (used cars, used cars for sale, buy used cars, used cars online. Keywords like new cars or salvage cars would be a different theme group).
  • Q. Do I get a report?
    • 180fusion has a state of the art reporting system, you will receive a monthly report by email.
  • Q. How do the search engines rank sites?
    • The simple answer is that the search engines attempt to list the results starting with the most authoritative, relevant web sites for the search query. However, this is an extraordinarily complex algorithm, taking into account hundreds of variables on millions of web pages and returning the results in fractions of a second. The algorithms take into consideration the content on the page, the depth of content on the domain, the meta-tags and titles, the age of the site, the number and nature of in-bound links, the frequency of updates to the site, and dozens of other factors. As a result, Search Engine Optimization is a complex undertaking, one that requires a diverse set of skills and a deep understanding of the main factors involved in the ranking process.
  • Q. I already do PPC, do I need to do SEO? What’s the difference?
    • Clients with the proper analytics in place have found that organic search (SEO) leads to many more sales than paid online advertising. Some find that SEO visits convert to sales more than ten times better than PPC.
    • A well configured PPC or Pay-Per-Click advertising campaign is active instantly but can cost a crapload. PPC is also vulnerable to click fraud, a very nasty and costly trick your competitors can use to undermine your PPC efforts. Additionally, PPC’s efforts disappear the second you stop paying. PPC has no effect on your page’s ranking in search engines.
    • SEO on the other hand is slower to start, taking from one to three months to get into high gear. But the rest is all good news. With SEO you’re impervious to competitors’ attacks and SEO effects are long lasting, allowing you to conquer new sets of terms regularly as your past efforts continue to succeed.
  • Q. I have a site made in flash. What does this mean for me?
    • While flash technology has helped to make web sites engaging and interactive, the use of flash elements can have a negative effect on your rankings. Since the search engines cannot read the content present in flash files as easily as they can plain text, a site with significant flash content (or an all-flash site) will pose a major barrier to getting properly indexed by the search engines. In addition to providing what we believe to be a sub-par user experience, sites based heavily in flash do not possess many of the navigational elements that web users are accustomed to in a site. If you have a web site with major pieces of content locked into flash, 180fusion can help you create a plan to migrate this flash content to a non-flash format, but one that maintains flash’s positive aesthetic and attention-grabbing elements.
  • Q. I have a dynamically driven web site. What does this mean for me?
    • There is nothing inherently wrong from an SEO perspective of having a dynamically driven web site. The key is that care must be taken to make the URL structure, meta-tags and content as search engine “friendly” as possible, so that individual pages (for example, a product name, description, SKU and price on an ecommerce site) can be easily indexed by the search engines. 180fusion can help reprogram your dynamically created pages to have a much friendlier appearance to both search engines and users, a component addressed in all successful SEO campaigns.
  • Q. What causes sites to get penalized by the search engines?
    • Tactics that can get a web site penalized or even banned from the search engines are ones used specifically to try to coax higher rankings. Over the years, these techniques have included masking text, cloaking pages, stuffing meta-tags and creating link farms to artificially increase a site’s inbound links, just to name a few. 180fusion, and no upstanding search engine marketing firm, employs any of these “black hat” tactics. Our methodology is firmly grounded in the best practices and guidelines set forth by the search engines. You should be wary of any SEO firm whose results seem too good to be true.
  • Q. What is 180fusion’s approach to SEO?
    • 180fusion approaches each SEO campaign with a two-fold attack. First, we seek to remove any barrier to the search engines’ analysis of your primary keywords. This may include remedying bad internal linking structure, removing content from flash or images, customizing meta-tags, improving URL structure, among other factors. After these barriers have been removed, we increase your site’s relevance in the eyes of the search engines by adding significant amounts of content to your site, establishing high quality in-bound links, implementing blogs and social bookmarking, writing and distributing press releases and much more. Exactly which components are used will depend on the needs of your specific SEO campaign, your budget and your goals.
  • Q. So what happens after you sign up?
    • Our experienced account managers and optimization specialists analyze your account and create a customized SEO campaign to meet your needs. Within the first 24 hours they will contact you to introduce themselves and get right to work to get your site ranked! You will have ongoing communication via phone, email, and customized reports of the ongoing SEO activities to track the progress.
  • Q. Why Choose 180fusion as Your Partner?
    • 180fusion has been assisting over 5,000+ companies in achieving their goals through effective Search Engine Marketing strategies. Whether you want to increase your sales, generate more leads, expand your markets, launch a new product, create greater awareness, or expand your market share, 180fusion is here to help you take full advantage of the internet. Experts. Experienced. Innovative. Dedicated.
  • Q. Who should use SEO from 180fusion? Is this for my business?
    • SEO is for anyone who wants to advertise online (local, national or global), including:

      • Home Businesses
      • Online Businesses
      • Small Local Businesses
      • Start-ups
      • Corporations
      • Entrepreneurs
      • eCommerce Sites
      • Affiliate Marketers
      • MLMs M

      We work with a wide range of clients in various industries, from small Internet start-ups to local brick-and-mortar businesses and global corporations. No client is too small or too big for us.

  • Q. My site was delisted/banned from Google! Can you help?
    • Yes. If you’re banned or blacklisted from Google or any other search engine we can work with you to get listed again. We’ll perform an audit to make sure you’re using only recommended tactics and then communicate as much to the search engine so they’ll index your site again.
  • Q. Who should use SEO from 180fusion? Is this for my business?
    • On-page SEO refers to the things you do on your own site to enhance it’s ranking in the search engines. This includes but is not limited to:

      • Creating content around specific keywords.
      • Formatting/designing your site so that the most important keywords are emphasized and appear near the top of the page.
      • Including the chosen keywords in meta tags.
      • Including the keywords in the navigation menu and other links.
      • Using your keywords in other parts of your site, such as the title of the page, the file name, etc.
      • Using related keywords on the site (see the question on LSI for more information).

      We work with a wide range of clients in various industries, from small Internet start-ups to local brick-and-mortar businesses and global corporations. No client is too small or too big for us.

  • Q. What’s on-page SEO?
    • On-page SEO refers to the things you do on your own site to enhance it’s ranking in the search engines. This includes but is not limited to:
    • Creating content around specific keywords.
    • Formatting/designing your site so that the most important keywords are emphasized and appear near the top of the page.
    • Including the chosen keywords in meta tags.
    • Including the keywords in the navigation menu and other links.
    • Using your keywords in other parts of your site, such as the title of the page, the file name, etc.
    • Using related keywords on the site (see the question on LSI for more information).
  • Q. What’s off-page SEO?
    • Off page SEO refers to those things you do outside of your own web pages to enhance their rankings in the search engines.
      This is a glorified way of saying, “get links” and did I mention, “more relevant links”.
  • Q. How quickly will I see results?
    • If you target long tail keywords you can see results pretty quickly but always remember SEO is a long term strategy not a set and forget thing.
    • If you’re after more competitive keywords prepare to commit to it for at least three months of consistent effort.
  • Q. Should I rank my own content or articles on other sites?
    • Yes – but let’s qualify that.
    • Because you can’t control what third-party sites do, you should focus the vast majority of your efforts on ranking content on your own sites.
    • However, you can leverage high-ranking third-party sites by posting SEO’ed content on them and then you including a link back to your own site. Not only do you get the SEO benefits of the backlinks, you’ll also get indirect search engine traffic from people clicking through to your main site.
  • Q. What other factors affect rankings besides backlinks?
    • Where you’re getting your links, the quality of these links, the relevancy of these links, how many links you have and what keywords you’re using as the anchor text all affect your rankings. But there are other factors that affect your ranking, including but not limited to:

      • On page optimization factors – this is how well you’ve optimized your tags, content, formatting, keyword proximity, site map, and links on your web page. This also includes whether you use your keywords at the top of your page and in your “alt” tags (both good things).
      • Having a lot outgoing or reciprocal links pointing to “bad” sites (like link farms) – can negatively impact rankings.
      • Whether you have unique content (which the SE’s like).
      • How frequently you update your site. Faster isn’t necessarily better. Check what ranks well for your niche and aim to match it.
      • Whether your domain includes your primary keywords.
      • Your domain’s age, reputation, IP address and whether it’s a top level domain (e.g., a .com is better than a .info although probably not by much).
      • Shady practices such as keyword stuffing or using text that’s the same color as the background can negatively affect your rankings. Only an issue if your site gets manually inspected and you don’t have a legitimate reason for it.
      • Showing one page to the search engines and other page to visitors negatively affects your rankings. (Cloaking and doorway pages.)
      • Frames negatively affect your rankings.
      • Using content that the search engines can’t read, like audios, flash, videos, graphics (without alt tags), etc.
      • Whether you have a robots.txt file that tells the search engine bots to stop crawling or indexing your site.
  • Q. Does domain age help?
    • Yes – search engines view older domains as more trustworthy, which means older domains may have a slight advantage. But this is only true if the older domain has a good reputation (e.g., it hasn’t been blacklisted, penalized or banned from the search engines).
  • Q. Why would I want to 301 redirect an aged domain?
    • Google passes link juice/authority/age/ranking strength (call it what you like) from one domain to another if you do a 301 redirect on it.
    • For the less tech savvy out there the 301 code means “permanently moved” and is a way to announce that your site that was once “here” is now “there”.
    • The upshot of this is that you can buy an aged domain and “301” it to the site you’re trying to rank instantly passing on all that lovely ranking power that it’s acquired just by sitting in some domain account for 10 years.
    • Just make sure they do a domain push at the same registrar it was originally registered at or all these effects are lost.
      Also, you have to wait up to 2 weeks to see the benefits. They are not instant!
  • Q. What is rel=”canonical”?
    • If you have two or more pages with similar content, you can tell Google which is your preferred page to show in the search engine results. This is referred to as your “canonical” page. If Google agrees this designated page is the best version, it will show this preferred page in its index.
    • To tell Google which page you want listed as the canonical page, add the following bit of code into the head section of the similar (non-canonical) pages:
    • rel”canonical” href=””
  • Q. What’s the truth about duplicate content?
    • There is no duplicate content penalty when it comes to multiple sites. Otherwise, your shady competitors could just create near-clones of your site to make your site disappear. But that doesn’t happen. Indeed, run a search for a PLR article and you’ll likely see many SE results for that same article.
    • TIP : Nonetheless, it’s better if you have unique content, rather than competing with others for the same keywords using similar content.
    • What about duplicate content on your OWN site? In other words, what happens if you have two web pages with the same content but different file names? In that case, refer to the question on rel-canonical for instructions on how to deal with this.
  • Q. What is a doorway page/cloaking?
    • Cloaking refers to showing one page to a search engine and a different page to your human visitors. Doorway pages are optimized pages that pull in SE traffic, but this traffic is immediately redirected (either manually or automatically) to a different page.
      Google and other search engines do NOT like these practices.
  • Q. What are meta tags?
    • Meta tags are information that you put between the tag of your web page’s source code. These meta tags primarily tell search engines and other user agents about your site’s content (description), keywords, formatting, title and whether you want the search engines to crawl (and index) the page.
    • There are also some tags that are shown to the user, such as the title tag (which is the title that appears at the top of your browser).
      Note that the big search engines no longer take these tags into consideration when ranking your web pages (with the exception of the title tags). Some smaller and more specialized search engines still utilize the keywords and description tags when ranking and displaying your site.
  • Q. What is the “freshness” factor?
    • Search engines such as Google prefer “fresh” (newly updated) web pages and content over stale content. That’s why when you first add content to your site – such as a new blog post – this page may sit high in the rankings for a while. Eventually it may sink to a more realistic ranking.
    • It’s this “freshness factor” that allows your pages to get those higher rankings, even if the ranking is temporary. Thus updating your pages frequently can help push them to the top of the rankings.
    • This is one of the primary reasons why you hear people talking about how “Google loves blogs”. Google doesn’t love blogs, Google loves regularly updated sites.
  • Q. What is LSI?
    • LSI is short for latent semantic indexing. This refers to different words that have the same or similar meanings (or words that are otherwise related). For example, “housebreaking a dog” and “housetraining a puppy” are two entirely different phrases, but they mean about the same thing.
    • The reason this is important is because Google analyzes webpages using LSI to help it return the most relevant results to the user.
  • Q. Should I build links for human beings or the search engines?
    • Both but make sure you know which one you’re going for at any point.
    • If you want human beings to click the link then make sure your content high quality and worth that click.
    • If it’s never going to be seen by a human then don’t spend a week writing a beautifully crafted piece of prose use automation or anything you can lay your hands on to get links fast.
  • Q. What is an XML Sitemap?
    • This is a listing of all the pages on a website, along with important information about those pages (such as when they were last updated, how important they are to the site, etc). The reason to create a sitemap is so that the search engines can easily find and crawl all your web pages.
  • Q. What is robots.txt for?
    • This is a file some include in some or all of their website directories. Search engine robots (bots) look at this file to see if they should crawl and index pages on your site, certain file types or even the entire site. An absence of this file gives them the green light to crawl and index your site.
  • Q. What’s an “authority” site?
    • An authority site is one that is seen as influential and trustworthy by search engines, and thus it tends to rank well. Authority sites tend to be well-established sites that have a lot of high-quality, relevant content as well as links from other authority sites.
    • Obviously, getting your own website recognized as an “authority site” will boost your rankings. However, it’s also beneficial to get backlinks from these authority sites.
  • Q. What is Page Rank?
    • Page Rank (PR) is a numeric value from 0-10 that Google assigns to your individual web pages, and it’s a measure of how important that page is.
    • Google determines this importance by looking at how many other high quality, relevant pages link to a particular page. The more links – and the better quality those links are – the more “votes” a page gets in terms of importance. And the more “votes” a site gets, generally the higher the PR.
  • Q. Does PR matter?
    • Yes and no.
    • Originally PR was all that mattered in the search rankings but today that’s just not true since there are a myriad of other factors that Google considers when weighting who should appear where. That said, high PR is always worth having just don’t obsess over it.
  • Q. What is the “Google Dance”?
    • When “stuff” changes the SERPs fluctuate, sometimes wildly. One day your site could be number 1 and the next nowhere to be seen. One of the main contributing factors to that is how Google sees your backlinks (which you’re consistently building, right?).
      Don’t obsess over it, just keep building and you’ll be fine.
  • Q. How does Google personalize my results?
    • If you’re signed into Google, then Google keeps track of what search engine results you’ve clicked on. And even if you’re not signed in, Google keeps track of what results people who use your computer click on.
    • Over time, Google starts to detect a pattern. For example, if you seem to always click on Wikipedia results, then Google will start showing you more Wikipedia results. If you always click on health results from, then you’ll get more results when you run a health-related search.
  • Q. What is a backlink?
    • This is when a third-party website links to your website. For example, if you write and submit an article to an article directory, then you’ll have an incoming link – a backlink — from the directory.
    • The search engines prefer one-way incoming backlinks from high-quality, relevant websites.
  • Q. What is anchor text?
    • When you create a link, the anchor text is the clickbable part of the link. For example, in the phrase, “go to Google,” Google is the anchor text.
    • The reason this is important is because you want to use your keywords as your anchor text on incoming links. So if you’re trying to rank for “gardening secrets,” then those two words should make up the anchor text for several of your backlinks.
  • Q. What is a do-follow/no-follow link?
    • There are two types of “nofollow” attribute. The robots meta tag version –
    • meta name=”robots” content=”nofollow” Which tells (well behaved) bots/crawlers/spiders not to follow links on the page
      And the link attribute.
    • Which tells search engines not to count the link in terms of ranking pages
    • In theory these links are worthless for boosting your search engine rankings. In practice you’ll often see some benefit, especially when mixed in with a load of dofollow links.
    • Links are automatically “dofollow” in the absence of the rel=”nofollow” attribute. There is no rel=”dofollow” attribute.
  • Q. What is link velocity?
    • This refers to how quickly you gain backlinks. For best results, maintain a consistent link velocity.
    • Most importantly don’t build a load of backlinks (especially with fast indexation techniques) and then stop. Google sees this as a news article that was interesting for a short period of time but no longer relevant so stops ranking it. “Too many links” or “links built too fast” are rarely a problem but inconsistency is.
  • Q. Can I build links too fast?
    • Yes and no. If you’ve got a brand new domain name and you fire up some of the more powerful link spamming automation software you’ll get you domain flagged quicker than you can say, “help me my site is gone”.
    • If you’re building links manually or controlling your usage of serious spam software you’ll be hard pushed to build links too fast on any domain that’s already been aged a bit. Just be consistent.
  • Q. How do I get my site indexed?
    • Don’t bother submitting your site through the traditional methods. The fastest way to get a site to appear in Google’s index is to create backlinks to it. Use social bookmarking sites to create lots of easy win links from sites that are spidered regularly and submit any RSS feeds you’ve got to directories.

      If you’re really keen to get indexed as fast as humanly possible –

      • Stick Adsense on your pages (even if you remove it later) as this forces Google to spider you.
      • Setup an Adwords campaign to your domain (Google has to spider you to determine your quality score). Search for your domain name.
      • Search for your domain name.
      • Perform site: and link: searches on your domain.
      • Whether your domain includes your primary keywords.
      • Visit your site using accounts with some of the most widespread ISPs (eg AOL) since their logs are used to find new content.
      • Email links to your site to and from a Gmail account.
  • Q. How do I get my backlinks indexed?
    • The slow way is to wait for the search engines to naturally find them. The faster way is to ping the page after you leave a backlink. For truly fast backlinking social bookmark them or create RSS feeds with links in.
  • Q. How can I tell if my site has been visited by a spider/bot?
    • By checking your traffic logs and statistics. Most traffic analyzing software will recognize and label the bots and spiders that crawl your site. You can also recognize these visitors manually, as the “user agent” is usually labeled something obvious, such as “Google Bot.”
  • Q. What are long tail keywords?
    • Highly niche searches. For example, “dog training” is a short tail keyword, while “how to train a deaf dog” is a long tail keyword.
      Long tail keywords tend to have less people searching for them than short tail words. On the other hand, they also tend to have less competition in the search engines, thus it can be easier for you to get top rankings for these words.
  • Q. What makes a good keyword?
    • A good keyword is one that your target market is searching for regularly. An even better keyword is one that’s not only searched for regularly, there’s also very little competition in the search engines. That means you have a good chance of ranking well for that keyword.

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