Most people are familiar with Pay Per Click (PPC) advertising:  the ads that typically sit just above and/or to the right of the search engine results.  The Big 3 each have a version of PPC:  Google has AdWords; Yahoo has Search Marketing; Microsoft has adCenter.  All three operate on a bid-based model and competition can be fierce at times for popular keywords.  Fierce though it may be, it can prove very beneficial to a business and can drive significant traffic to targeted pages.

PPC is hugely popular because it works on the “instant gratification” model, especially when compared to organic rankings, which can take much longer to manifest.  A PPC campaign provides real-time reporting and access to items like budget and account activity.  However, PPC management can be a time-consuming task, a luxury many small business owners can’t afford.  Fortunately, 180Fusion offers numerous PPC services including Google AdWords Management.

A few Items to consider when beginning a PPC campaign includes landing pages, cost breakdowns, traffic analysis, and of course – the competition.  Again, these are but a few items in a laundry list of tasks.  That’s why letting us be your PPC management company works in your best interest.  We take a very hands-on approach to any adCenter, Search Marketing, or AdWords management we may take on for you so you can go about running your small business with one less thing to worry about.

Often times, people want to coordinate a Search Engine Optimization (SEO) campaign with a Pay Per Click (PPC) campaign.  It’s a sort of best-of-both-worlds approach where your business can capture the instantaneous traffic of customers looking for your exact product while working on the long-term, organic SEO.  Over time, some businesses phase out PPC as keywords climb up the ranks.  Not having to worry about PPC management because you’re ranking organically and getting the traffic is a good goal.  Luckily, the option to re-enter the PPC realm is always there and ready.  And, of course, the need for proper Google AdWords management will be required to prevent a campaign from spiraling out of control.  PPC management is just one of the SEO services 180Fusion excels at.