Landing Page Optimization
In a world of ever increasing advertising costs, Optimization was born to help companies increase their revenue without spending more on their marketing budget. We could go into a lot of boring detail on how great we are, and use big words that might impress some people, but let’s get down to business…. You want higher conversion rates, and that’s what we do.
Here’s how we do it:
When you’ve got traffic that is costing you thousands, you cannot afford to have your visitors bailing like your landing page is the titanic!
Refresh is a complete floor to ceiling re-design of layout, messaging, graphics etc, with all of our recommended changes and best practices implemented into the refresh.
With our award winning designers and user experience experts, coupled with our industry knowledge and the best practices we’ve acquired over the years, we can create a completely new concept with all new messaging, imagery or look and feel to better help you acquire a higher conversion.
With our Refresh service you can veer as far away, or maintain complete continuity to your original page.
- Ad Copy
- Landing Page
- Email Creatives (2)
- Subject Lines/Messaging
- Banner Creatives (10)
- Create a consumer profile — demographics, psychographics, geographics.
- Conduct detailed interviews to understand your specific business & goals.
- Identify the top conversion issues with the landing page that needs to be Refreshed. (i.e. Clarity, Incentive, Relevance, Value Proposition, Urgency, Friction, and Distraction).
- Provide a completely new and fresh landing page mock up with our best practices, and elements integrated into it.
- Create email, and banner creatives that are specifically designed for the new landing page.
- Interactively review our mock-up of the new landing page design, and the reasons behind it.
- Provide you with a complete web-ready landing page along with all digital source files of the completed design.
- Suggest a detailed testing plan for optimal results.
Here at 180fusion we offer full service multivariate testing with a Guaranteed ROI.
What does all that mean you ask? Simply this:
Through dynamic content delivery technology, we take your landing page, and create hundreds, even thousands of different combinations in 1 test for optimum conversion.
As you can see in this illustration, through multiple variants swapping in and out, as each visitor hits your page, we can pick the combination with the highest conversion.
May the best landing page win.
- Conduct detailed interviews to understand specific business & conversion goals.
- Complete competitive analysis of clients top competitors.
- Tailor the test size to your data rate (number of conversions per day).
- Select the proper optimization method.
- Formalize the page elements to test in a written plan that client reviews and approves.
- Design and implement all alternative website variants for the engagement.
- Zero-in on the best alternative version during the training stage.
- Conduct a head-to-head Combat test of our best alternative against clients original.
- Provide a detailed report and audit trail to back up our finding, and give future test suggestions.