Read about how our Search Engine Optimization Techniques and Consultants Helped our Clients achieve a Positive ROI

Type of Site:

Healthcare/ Education, CPR Courses and Certification

The Situation:

Before working with 180Fusion, CPR123 could not be found anywhere in the top 200 search results for any of their keywords. They had also originally focused their strategy in New York and were looking to expand to the competitive National market in an effort to generate more traffic.

The Solution:

CPR123 came to 180Fusion to help develop, and implement their new SEO strategy. 180Fusion used keyword research, and onsite and offsite optimization in an effort to make CPR123 more visible to the search engines. After only three months 180Fusion was able to get over 50% of their targeted keywords on the first page of Google.

The Results:

CPR123 has witnessed great results in their first 90 days with page one rankings for both local and national keywords and several top rankings in New York primary locale. In this time over 50% of their keywords have gone from not being in the top 200 search results to being on the first page. This increased search engine visibility will result in increased web traffic, ROI, and brand awareness, ultimately helping CPR123 to reach their goal of empowering more individuals and organizations with state-of-the-art emergency response training and affordable educational resources.

Type of Site:

Media and Fitness Industry

The Situation:

When the client first came to 180Fusion they were looking to increase brand awareness, their magazine subscription base, and the participation in their marathon series. They had been looking for professional SEO services firm that would increase their rankings on Google for many relevant keywords and overall traffic across the web in addition to providing strategic marketing plan to attack an enormous addressable market.

The Solution:

After choosing 180Fusion for their professional SEO services, Women’s Running Magazine worked with a dedicated account manager who listened to what they were looking for. 180Fusion spent a lot of time learning about their business and giving strategic guidance on what keywords and marketing strategies would work best. Their account manager helped to continue to validate their go forward strategy and with a keen focus on ROI of their marketing campaign to hit monthly, quarterly and annual metrics. As of 2012, Women’s Running Magazine is the world’s largest women-specific running magazine.

Type of Site:

Lead generation site. The World Protection Group (WPG) is a leading full service, international firm specializing in all aspects of security with an emphasis on high end personal(B2C) and corporate clients (B2B).

The Situation:

WPG was running a Google Adwords PPC Campaign for some time but had very few clicks and fewer conversions. WPG also worked with a prior SEO company with the objective to rank on top of Google and their ranking started to tank this year with the Penguin Google Updates as the firm was not using white hat techniques. With that, WPG management team looked for a top tier Integrated Search company to outsource their PPC Management and SEO services that had a track record of getting sustainable results. 180Fusion was selected and took over the management of their AdWords account and their Organic SEO efforts. There were several key issues 180Fusion addressed:

• Many poorly chosen PPC keywords that did not provide highest qualified customer for niche market
• Poor Keyword Match Type selection in Adwords
• Paid Search Ads did not accurately express the company’s primary value proposition and offerings
• Evaluation of the landing page experience to effective convert both paid and unpaid web traffic
• Increasing amount of web traffic from organic rank positions with search engines for converting keywords

The Solution:

The PPC Results: Per the Google Adwords chart below (January 2012 – Present), since they started with 180Fusion Managed PPC (indicated by the green vertical line), their account has experienced a complete turnaround!

The blue line indicates the client’s Clicks and the red line indicates the number of Conversions that they’ve made.

180Fusion has multiplied their Paid Search conversions by six times and has decreased their average cost per conversion by 56%!

The SEO Results: Per the Google Analytics chart below (May 2012 – Present), since they started with 180Fusion SEO organic web marketing efforts (indicated by the green vertical line), their account has experienced a tremendous increase in traffic month over month in comparison to May 2011 – October 15, 2011.

The blue line indicates the web marketing traffic from May 1, 2012 to October 15, 2012 and the orange line indicates the web marketing traffic from May 1, 2011 to October 15, 2011.

During the last five and half months, we’ve been able to increase traffic by the following amounts per month over last year:

• June 2011 vs 2012 – 26.43% Increase in Organic Web Traffic
• July 2011 vs 2012 – 57.87% Increase in Organic Web Traffic
• August 2011 vs 2012 – 24.23% Increase in Organic Web Traffic
• September 2011 vs 2012 – 26.62% Increase in Organic Web Traffic
• October 15, 2011 vs 2012 – 72.55% Increase in Organic Web Traffic

Some of our most noteworthy accomplishments have been ranking a highly competitive keyword such as “Executive Protection Mexico” from position #59 on the 6th search page of Google to position #1 on the 1st search page of Google!

Type of Site:

Legal Services

The Situation:

When Idalaw came to 180Fusion they were not ranked at all for any competitive legal keywords and their site was not optimized.
In order to improve their search engine ranking, 180Fusion created articles and press releases that were submitted to a variety of locations online. Backlinks to the Idalaw site were also created. In addition to this, local listings were optimized to get Idalaw to the first page of Google Places.

The Results:

• Idalaw is now seeing an increase in new clients and great validation online for credibility purposes with clients that have been referred to the firm.
• Their SEO ranking report for the last 6 months shows how they have moved from not being ranked in the Top200 to being ranked within the top 10 for all keywords.
• Idalaw has now reached the first page of Google Places in addition to organic rankings on the first page for the top 10 keywords in their local market within 6 months.
• In addition, 180Fusion will be completing a site redesign, to further improve SEO and conversions.

Type of Site:

Carpet, Tile Grout, Marble Floor and Upholstery Cleaning, Polishing, Repairs

The Situation:

Amazing Carpet Cleaners didn’t have much in the way of a website or back links when they first signed up with 180Fusion, and they weren’t even anywhere to be found in Google’s local results when searching for carpet cleaners in the New Orleans and Los Angeles area. The management understood that they would need SEO Services and optimization of the site from an experienced team and time to gain top rankings in a highly competitive industry if they were going to meet the revenue goals of the business. By trusting 180Fusion’s talented team , the rankings of Amazing Carpet Cleaners steadily rose through the rankings to gain number one ranks on Google on many of their top keywords, as well as top placement in Google Places. This increased their qualified leads by 700% within 6 months, resulting in a substantial increase in new business and a positive ROI within just a few months.

The Results:

• Achieved top ten rankings on over 75% of their targeted keywords and phrases.
• Achieved first place rankings for four targeted geographically related keywords.
• Achieved top placement in Google Places, dramatically increasing local traffic.
• Increased amount of site pages indexed by Google.
• Increased Alexa rank by nearly 200%.

Type of Site:

Home Remodeling and Construction

The Situation:

MarchRemodeling didn’t have an updated website that was search optimized and covered the full value of services it offered. While MarchRemodeling had the basic understanding of what was needed for design and keywords, they needed an expert design and search engine marketing team to implement it. Ultimately, they required a strategic partner that could help them reach the first pages of Google for competitive keywords and increase their overall site visits to grow the business in a down economy.

The Results:

• Moved the site the first page rankings for highly competitive keywords. The top 4 out 6 keywords ranked on Google first page within 3 ½ months of starting the campaign.
• Site visits up an average of 39% per day
• Completed site Design and that was optimized for the search engines
• Optimized pay per click program while achieving organic rankings
• Supported on Google Places to get further visibility in Boston area

Type of Site:

BookitBaby.com is a Travel Agency that specializes in Destination Weddings, Honeymoons, Family Vacations and All-Inclusive Resorts.

The Situation:

BookitBaby.com Travel Agency is a leading agency in Indianapolis, IN. Before 180Fusion, Bookitbaby.com was not properly optimized for the most prominent, traffic rich phrases within its vertical market, and needed to grow its rankings to increase new business. An initial in-depth analysis by 180Fusion identified all obstacles preventing Bookitbaby.com from performing higher within the search engines. A comprehensive SEO marketing strategy was executed to get the site to top ranking positions.

The Results:

BookitBabycom has experienced a significant ranking increase within the search engines since hiring 180Fusion.

• The site now sits on the #1 spot at Google for 3 of the most competitive key phrases
• Top 5 positioning across over 8 keywords.
• The ROI was less than 90 days
• Has increased traffic over 400% year to date.

Type of Site:

Orem Private School

The Situation:

Orem Private school was not able to get beyond the second and third page organic rankings on Google to increase its online visibility in a competitive local market. It was important to increase the visibility to reach a broader pool of qualified students who’s parents were not aware of the private school in the state of Utah. The school has a high success rate of getting the parents to enroll their children when they take the time visit and do a tour of the school. Upon review, 180Fusion optimized the site for the search engines, made a stronger call to action, and had a dedicated SEO expert focused on increase the rankings for specific keywords and phrases.

The Results:

• Increased the page rankings on the school’s Top 5 keywords. They move from all 2nd and 3rd page rankings on Google to #1 and #2 rankings on the first page on all five keywords.
• Increased enrollment. This has also enabled the school to continue to hire the best in class teachers and improve the facilities to best support the student body.
• Built significant awareness in the local market that has helped its reputation

Type of Site:

Energy Consulting Company

The Situation:

Capital Energy Solutions wanted to increase its online visibility specifically on the East Coast in the Mid Atlantic Region which includes Maryland, D.C, and Virginia. Prior to working with 180Fusion, Capital Energy Solutions had little visibility on the search engines. Its main competitors dominated the search results for important industry terms in the region’s most lucrative target market.

The Results:

• Increased the quality of leads from 1.4% conversion with direct mailing to a 23% conversion rate into actual customers from all their site leads
• Increase of average order size by 14%
• With #1 Rankings on Google, this has helped the company’s credibility in the local market while providing a competitive differentiator to win new accounts

Type of Site:

Local Real Estate, Lead Generation

The Situation:

Utah County Listings needed to increase their exposure in a competitive real estate market. The management team wanted to see a ROI within 6 months to limit the upfront investment. With a small budget and competitive list of keywords it took professional management to get ranked on the search engines with the ultimate goal of a #1 ranking on Google.

The Results:

• Increased Organic Traffic on Google by 70%
• First Page rankings for 4 competitive keywords
• A #1 Ranking and two #3 rankings on Google within 4 months in local market
• Higher close rates and referrals from partners due to search engine visibility that gave credibility to their Real Estate team in a down market

The Business

The Blue Heron French Cheese Company is a very popular tourist destination on the Oregon Coast, celebrating over 30 years in business. They offer cheese and wine tasting, gourmet food, foodie gift baskets, decadent chocolates, a home-style deli and a petting farm. In recent years the Blue Heron has begun to focus more of their sales and marketing efforts to grow the gift basket side of their business. In late 2009, the Blue Heron redesigned their website to be more of an e-commerce site highlighting their gift baskets and the wide variety of gourmet food and wine they sell online.

The Challenge:

Blue Heron was promoting its products through PPC, but wanted to turn the click-thrus into more orders. Being ready for the holiday season was critical to take advantage of the Christmas and New Years rush for these gifts. In addition, without in-house expertise in SEO, they needed a team of experts to help generate improved Organic search traffic (SEO).

The Solution:

The result’s were significant from search engine marketing and optimization. Google organic search traffic to the site increased by 55% year over year! This has not only produced a positive ROI, but a new target market that will lead to repeat customers. In addition, with the understanding from 180fusion of how the search engine rankings work, the client is focused on continuing to improve content on the site.

Type of Site:

Business Brokerage. Connecting buyers and sellers of local and national businesses.

The Challenge:

In August 2010, 180Fusion was appointed to improve the organic search rankings. Capital Business Advisors requirements were relatively straightforward but challenging; to improve natural search performance & results in order to drive more qualified traffic to their websites to generate business and revenue. They recognized the potential of a relationship with 180Fusion, as a specialist in search engine marketing with a strong track record of results for leading players in the real estate industry.

The SEO challenge for 180Fusion was to develop a comprehensive strategy to meet local and regional requirements in a competitive environment while delivering results within the first 6 months.

Our Strategy:

Our SEO strategy was to break the 6 months down into two stages and achieve the following:

• Client Business & Marketing Analysis
• To identify proven, research based, keywords
• Benchmark Reporting
• Optimize Meta Data
• Website Optimization for search engine success
• Redesign
• Tactical Link Building

The Results:

Since the project was established in August last year we have seen very positive results

• Traffic from Natural Search increased by 646% from August to January
• Keywords shot up from not being in top 200 to first page rankings in search results on the top search engine-Google within 4-6 months for the top 5 keywords.
• Links and subsequent referring traffic has also increased.

Type of Site:

E-commerce, Food Product

The Situation:

Virginia Chutney had a website, but it was difficult to navigate and make changes to promotions. It was not build optimized for top organic rankings on Google, but they needed to increase their exposure and increase their client base as the holidays approached. The 180Fusion Account Manager worked with them to understand their business and needs and determined that they would need a blended short term strategy to generate new sales immediately and long term online plan to scale for the future that included a new website, Pay Per Click campaigning, Search Engine Optimization and Social Media Marketing.

The Results:

• Client achieved an 8.1% click through rate on their PPC campaign that increased both traffic and orders.
• Client received 1st place rankings on Google for the top 10 competitive keywords in less than 4 months! Climbing the rankings increased traffic by 378% and had dramatic results on sales conversions.
• Client tripled their number of Facebook fans within two months and have not only seen a significant uptick in new customers, but have improved brand loyalty and customer service with client base by ongoing “stickiness” with a well run social media campaign.
• Client saw an increase in the follow through into sales on their newly designed website. Since the re-design, the client is now able to maintain their specials on their own and they now have an on-site blog to help with interest as well as SEO and a very nice recipe section to enhance the experience of their clients while using their product. Their order process is also more streamlined and we were able to assist them with a Quickbooks integration solution.

Type of Site:

E-commerce, Baby Products

The Situation:

Had a good product and loyal following of clients , but the business was based exclusively on referrals and receiving good press in some magazines but was not able to hit revenue goals for aggressive expansion without other marketing. Did a comprehensive review of agencies to assist.

The Results:

• Client achieved a positive ROI of over 250 percent within 6 months.
• Client uncovered profitable niche market by using the power of Demographic and Geographic targeting using Facebook to increase sales and brand awareness that enabled high quality consumers to increase average order size.
• Client ranked for 7 out of top 10 competitive keywords on top of Google that increased qualified traffic by 700 percent year over year to site.