With social media here to stay, you’ve probably set up a Facebook page for your small business.  If you haven’t, you should.  Soon.  This is one aspect of social media marketing that you probably shouldn’t delay any longer.  For those … Continue reading →

To a lot of people running a small business, search engine optimization is still a very foreign concept.  They know they want to be in the top spot on Google and Bing but beyond that it simply remains a mystery.  … Continue reading →

We’ve previously discussed how to optimize a WordPress blog for maximum SEO effectiveness and also went over SEO tools and tips for a DIY WordPress blog.  In each article, we mentioned how popular and powerful WordPress has become and recommended … Continue reading →

Most people are familiar with Pay Per Click (PPC) advertising:  the ads that typically sit just above and/or to the right of the search engine results.  The Big 3 each have a version of PPC:  Google has AdWords; Yahoo has … Continue reading →

Okay, so you set up a PPC campaign, wrote your ad, placed your bids, did all the other things necessary to post your ad and then sent your creation out into the Google AdWords equivalent of “the wild”.  What next?  … Continue reading →

Depending on how aggressive you’ve decided to be, you might be considering Facebook Advertising services in addition to other forms of marketing.  After all, there’s no denying that Facebook is a powerhouse full of dedicated users.  In fact there are … Continue reading →